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Video Strategy

Having a video strategy means ensuring your content is always purposeful and productive—both for your customers and your business. Let us help you master the chaos and reach sustainable content success.

It’s time to stop running in circles and create great business content. We use evidence-based market knowledge and empathy to help brands publish with purpose – improving their bottom line in the process.

Using a human-centric approach and an iterative process, we create digital experiences that will get your customers hooked.

Leave content chaos behind and go for a customer-centric, future-proof strategy:

  • Website and enterprise content audits
  • Content-focused user research
  • Stakeholder alignment
  • Editorial guidelines
  • Taxonomy and content modelling
  • Process and organisational design

WHAT WE DO

We find the sweet spot between your customers’ needs and your company’s value proposition. We provide focus to your business story, crystallize your key messages and create a framework to engage your audiences.

We design a comprehensive content approach that supports your business and marketing strategy.

7 step of PROCESS

Set clear objectives
& define success

We work with you on
specific & achievable
video objectives. This
makes measuring your
success simple and gives the project clear direction.

Research audience
& market

Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.

Decide core
messages

Together we construct
a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.

Develop creative
idea & story

Using a blend of
imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.

Script &
storyboard

Next we write a video script that incorporates your message and story. We also help you visualise the finished piece through a storyboard.

Film, animate
& edit

The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.

Measure
success

Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.

PROCESS

Set clear objectives & define success

We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.

Research audience & market

Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.

Decide core messages

Together we construct a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.

Develop creative idea & story

Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.

Script & storyboard

Next we write a video script that incorporates your message and story. We also help you visualise the finished piece through a storyboard.

Film, animate & edit

The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.

Measure success

Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.

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