The challenge

Botaniets is a Belgian distilled gin with no alcohol at all (0.0%). An elegant drink from a classy brand on a mission to prove that you don’t need alcohol for high-quality drinks. To boost their sales, they asked us to produce cocktail recipe videos to be used in a paid media campaign.

The solution

We organised a large scale video and photo shoot to create a wide variety of social media content to be used throughout spring and summer. To position the beer as a daring drink for trendy people, we developed a strong visual concept with a focus on the fashion and styling of the models. Special care also went into the casting of the models, who had to represent the crossover we wanted to achieve between aperitif lifestyle and fashion.