The challenge

Botaniets is a Belgian distilled gin with no alcohol at all (0.0%). An elegant drink from a classy brand on a mission to prove that you don’t need alcohol for high-quality drinks. To boost their sales, they asked us to produce cocktail recipe videos to be used in a paid media campaign.

The solution

4 mocktail recipe videos to reflect the refined brand identity.
A paid-media strategy to maximize sales.