Reposition a beer brand through social media content? Let's go!
Liefmans On The Rocks is the first beer to position itself as an aperitif beer mixed with ice: a bold choice for a brand with an attitude. To capture the unique spirit of their brand, they called on Echoecho to bring their brand to life on social media and create a strong online presence through stylish new social media content.
We organised a large scale video and photo shoot to create a wide variety of social media content to be used throughout spring and summer. To position the beer as a daring drink for trendy people, we developed a strong visual concept with a focus on the fashion and styling of the models. Special care also went into the casting of the models, who had to represent the crossover we wanted to achieve between aperitif lifestyle and fashion.