Le Reach Awareness Campaig

bpost

Let's funk up some bpost content!

The challenge

Create an awareness campaign for bpost
To highlight the impact of paper DM
Based on nation-wide research they did

The solution

A series of video interviews with industry giants
With a funky vibe and a self-produced soundtrack
By the notorious Belgian DJ & producer Stephen Fasano (aka The Magician)
And a motion design video explaining the bpost research

The results

  • 800.000 impressions on social media
  • 4.000 minutes of website traffic