The challenge

To promote their partnership with painter Nina Minnebo, American express wanted to create a video campaign put their investment in the art world in the spotlight. The highlight of this campaign was the 3-day live painting session that Nina Minnebo did for American Express during the Affordable Art Fair in Brussels.

The solution

We created a seris of videos to showcase this artistic partnership. First of all, we produced a video portrait of Nina Minnebo where we followed her around in her beautiful studio. Afterwards, we focused on Ninan’s painting event during the Affordable Art Fair where we produced a daily video showing the evolution of her live-painting. Finally, we also created an aftermovie showing American Express’s presence at the event.